A recent article on the Vocus Blog takes a hard look at why the NFL is one of the strongest brands.
The NFL has dominated the sports marketing industry, generating an arguably more impactful following in America than other sports brands. It has transformed its season ending championship into the single most lucrative television event in history; in fact, the Super Bowl is even considered its own profitable brand.
Since fall is here, and that means football, take a look.
Photo credit: Keith Allison