Transact With Customers Using Email Payments

When you want to grow your business and streamline operations, eliminating barriers in the payment experience is key. That means opening new and convenient avenues for payment. Email payments are an option that makes purchases easy for customers while relieving your team of the labor-intensive admin of manual invoicing.

What Is an Email Payment Link?

An email payment link is a clickable button or text-based link embedded in an email you send to customers. The link directs your customers to a secure payment page or portal hosted by a trusted payment service provider (PSP).

A payment email typically contains order details or an invoice, a personalized message and a link to make the payment. Once the user opens the payment link and navigates to the secure page, they can pay using their preferred method.

Sending email payment links is ideal if you want to accept payments from anywhere, even when you don’t have a point-of-sale device on hand.

Can Your Business Benefit From Payment Notifications Through Email?

Any business can benefit from invoicing customers using email payment links—including small businesses. Email links are especially convenient for e-commerce stores and wholesalers that accept frequent B2B payments. Email is often the preferred method of communication between businesses, so leveraging this platform is ideal for prompt payment.

Other businesses that can benefit from leveraging email technology to request payments include:

  • Legal offices
  • Restaurants
  • Taxi services
  • Gyms
  • Hairdressers
  • Salons

You can set expiration dates and hold funds for a future date, so email links are suitable for reservations. You don’t even need a website to offer payment via email, making it a truly accessible option for any business.

What Are the Advantages of the Email Payment Method?

Sending links to personalized payment pages via email is beneficial for multiple reasons:

  • Optimizing workflow: Email payments remove manual processes and errors by instantly generating and sending customer invoices. You can request payment rapidly and focus your energy on other aspects of business.
  • Improving customer experience (CX): Email payment links enhance CX through customized messaging and ease of use. Customers also appreciate having multiple payment options from their preferred device. Your customers can access links via their PC or smartphone, navigate to the secure page, and choose whether to pay by credit card, bank transfer or digital wallet.
  • Building trust and loyalty: By staying up to date with the latest technologies, enhancing payment security features and offering clients the gift of choice, you can build customer loyalty and trust.
  • Customizing payment journeys: With email links, you can quickly deploy personalized and branded payment journeys for recurring, future-dated or one-time payments. You can leverage your payments platform to send custom invoices with confirmations, late notifications and payment reminders directly to your customers’ inboxes.
  • Reducing operational costs: With email payment links, you don’t need point of sale (POS) systems—and you don’t need to pay the costs associated with them.
  • Protecting sensitive data: By using a secure payment platform, like CSG Forte Engage, you are safeguarding customer data and protecting against data leaks.
  • Supporting multiple methods: Your business is not restricted to a specific payment method. Email payment links support credit and debit cards, ACH payments and digital wallets like Google Pay and Apple Pay.
  • Increasing conversion rates: Email links make paying simple for customers. That convenience translates to a boost in conversion rates, overall revenue and customer satisfaction.

Choosing a Trusted Payment Email Provider

Many payment service providers (PSPs) offer payment link services enabling you to request payment via email, text or social media. Not all service providers are equal in the level of service, security and personalization they offer your business. You need a partner that comes alongside you to enhance your customer payment experience and increase on-time payments.

Here are a few questions to keep in mind to ensure you select a trusted provider:

  • Can you support multiple payment methods?
  • Can you use the payment link feature even if you don’t have a website?
  • Can you customize your payment landing page with your branding and colors?
  • Can you manually capture and adjust payments at a future date?
  • Is the PSP Payment Card Industry (PCI) compliant?
  • Is the PSP team willing to help you and answer questions?

Leverage the Benefits of Email Payments With CSG Forte

CSG Forte is a trusted partner with decades of experience. You and your customers can benefit from frictionless payment processes through our CSG Forte Engage solution.

Our platform supports customized, secure, flexible payments through multiple channels, so you can give customers a first-rate experience.

Streamline your payment processes by connecting with our team today.

5 Payment Trends to Watch in 2022

Human beings have an innate need to make predictions. For whatever reason, we like to make forecasts on just about everything, from Oscar winners to World Series champions, from election results to the likelihood of weather events, and everything in between.

The most effective prognosticators tend to take a 360-degree view. That is, they try to eliminate blind spots and take multiple factors into account. The recent past can give us a good idea of where things are heading moving forward.

In the payments world, the COVID-19 pandemic sent shockwaves throughout the industry that continue to reverberate. Today, we are seeing innovative breakthroughs in new digital payments technology, with rapid adoption across a wide range of industries. On the flip side, there are more opportunities for hackers and bad actors to try and take advantage.

Where is the payments industry headed? While I don’t claim to be Nostradamus, there are a few major trends I believe will dominate the payments headlines in 2022.

 

1) Digital Payment Methods Transform (and Explode)

The past few years have shown consumers that there are more ways to pay than just checks, cards and cash. As a result of the pandemic, contactless payments adoption has surged. Today, more than half of all Americans use at least one form of contactless payments (mobile apps, contactless cards, etc.). And consumers are letting merchants know that they expect more digital payment options—57 percent say they are more likely to do business with a merchant that offers a contactless payment option.

New payment methods will continue to attract first-time users in 2022, such as virtual credit cards, which provide consumers with alternative credit card numbers to disguise their sensitive information when making online transactions. There are a number of reasons virtual credit cards are an alluring prospect: they are environmentally friendly, incredibly secure and easy to monitor. They also empower the customer by allowing them to set spending limits and expiration dates. Just like with contactless, once buyers use a virtual credit card, they’ll demand the option moving forward.

 

2) Tighter Payment Security

An unfortunate byproduct of the rise of digital payments is the increase in digital payment fraud. eCommerce fraud grew to more than $20 billion in 2021. As security threats loom over merchants and consumers alike, more advanced fraud prevention will become a necessity.

In the next year, multifactor authentication (MFA) will become more commonplace. MFA has three types of authentication factors—biometric identification, device in-use and traditional password. Just as consumers are used to opening their smartphones with a quick press of the thumb, consumers will get used to using MFA for purchases.

In 2022, consumers will have the ability to set up multiple layers of security while making purchases in real-time. When a consumer is using a credit card at their local market, they can instantly receive a message to confirm their purchase. In the time it takes to glance at a screen, the transaction is confirmed to be safe. These additional levels of security can drastically reduce the risk of fraud, a tremendous benefit to both consumers and merchants.

 

3) Better Bill Pay

Bill payment is the one guaranteed touchpoint your customer will have with your business every month or quarter, and since these interactions are guaranteed, there’s a great opportunity to make them stand out.

In 2022, we predict that businesses and merchants will level up their bill payment processes, from offering customers payment methods like PayPal to establishing recurring payments so customers can set it and forget it. In fact, almost 40 percent of consumers prefer to pay their bills through automatic checking account deductions or credit/debit charges. By offering more convenience and choice, companies can make ordinary bill payment experiences extraordinary.

 

4) Companies Will Offer More Financial Flexibility

The last few years have highlighted the importance of flexibility—in how we work, interact and communicate. Now, consumers have come to expect flexibility in their payment terms. With the rise of apps like Klarna and Affirm, companies are embracing the “buy now, pay later” option, letting consumers pay off purchases in installments rather than one single payment. On the flip side, consumers can also customize when they get paid, with some prepaid debit cards and even financial institutions developing early payday options. In some cases, early direct deposit allows consumers to receive their paychecks into their accounts up to two days early.

Large financial institutions are beginning to adopt these new technologies to create a pipeline of young consumers who place a premium on flexibility, convenience and financial freedom. I anticipate the increased implementation of financial flexibility in the next year as a tech-savvy generation continues to push institutions to reinvent their business to keep pace with digital transformation.

 

5) Recurring Payments Will Keep Going (And Going, And Going…)

Nobody likes to waste money—especially on something as avoidable as late fees. For that reason, many consumers have embraced recurring payments for regular charges, including cable, utility and rent bills. The notion of having to pull out a checkbook and pay bills monthly is outdated—and this trend will spread to the B2B space.

Unfortunately, payment failures can stand in the way of a successful recurring payments strategy. Payment failures can lead to customer churn, bad debt and a diminishing bottom line. Businesses are increasingly embracing automation when it comes to their payments, including recurring payments. B2B companies that embrace payment modernization can avoid failure and effectively set and forget their recurring payments.

 

Want to learn more about how payment security can make 2022 your best (and safest) year yet? Download our 3 Steps to Ensure Payments Security here.

CSG Forte and Chargify: A New Partnership in Payments

CSG Forte Payment Systems and Chargify recently announced a strategic partnership that will give their customers access to both CSG Forte’s payment processing solutions and Chargify’s recurring billing and subscription management system. By joining forces, both companies offer an all-in-one payment and billing solution available for approximately 31 million small and mid-sized businesses (SMBs) in the United States.

 

CSG Forte

CSG Forte is an industry leader in offering innovative payment solutions that help more than 500 organizations of all sizes create, manage and perfect the process of accepting and processing payments. From integrating payments into large, complex revenue management implementations suited for Ascendon, CSG’s cloud-based SaaS platform, or smaller, less complex integrations for SMBs, CSG Forte has the expertise and solutions to deliver results, regardless of size and complexity.

 

Chargify

Chargify is a well-known provider of subscription-based revenue management for SMBs across the country. Chargify’s key capabilities include offer and subscription management, recurring billing, payment integrations, revenue retention, analytics, insights and more. The company has helped more than 1,200 customers grow their recurring revenue through elastic and events-based billing.

 

How This Partnership Will Help Your Business

As a result of the partnership, SMBs will have access to CSG Forte’s integrated product suite, which offers full stack APIs and dynamic payment processing services, including ACH, credit card, tokenization, payment gateway and more. Customers will also be able to administer their revenue management and recurring billing needs through Chargify while managing their payments operations with CSG Forte Dex, an innovative transaction management and reporting solution.

Together, CSG Forte and Chargify will enable a seamless experience for payment processing and a transaction solution that reduces stress and maximizes efficiencies for their customers. SMBs now have the ability to seamlessly onboard and create an ecosystem that simplifies automation, enhances data synchronization and maximizes operational efficiencies. The result of this preferred partnership is an increased emphasis on customer experience. Companies now have a payment management system that provides everything they need to process payments across any channel, while streamlining operations and growing recurring revenue.

When two industry leaders come together, good things happen. Through their respective expertise and cutting-edge solutions, CSG Forte and Chargify can help businesses of every size maximize cash flow, reduce business costs and enhance efficiency.

To learn more about how CSG Forte’s innovative payment solutions can help your business, click here.