Mobile Payments Today partnered with Moki and Intel to publish an infographic highlighting the role of the store in mobile shopping programs.
In the infographic, we learn that while 81% of customers get their info online, a whopping 90% of sales still happen in the store. A number of solutions that link the mobile experience to in store shopping are suggested, including the implementation of mobile POS systems. A wise decision, as “Retailers who give their staff tablets see a sales increase of 20-30%.”
In addition, a companion report titled “Hearts on fire or ashes to ashes? Reigniting the retail industry’s love affair with in-store mobile technology” was also published. You can download the report after signing up for a free account and downloading the infographic here.
Photo credit: gall