In a recent article featured on Payments Source and in an upcoming issue of ISO & Agent, Jeff Thorness, CEO and founder of Forte Payment Systems, shared his insights and expertise on the impending migration.
For Thorness, the U.S. falls behind the U.K. in full migration due to a number of factors. Lack of awareness is a top concern, as many card issuers and banks have failed to push a public dialogue about EMV. Buying new hardware is also an issue that continues to slow down EMV adoption.
He also suggests a three-pronged approach to fraud, instead of relying solely on EMV. This comprehensive approach includes P2PE and tokenization along with EMV.
For the full article, including thoughts regarding Apple Pay, click here.
Photo credit: Yuir Samoilov