Cyber Monday Sales Highlight Shift to Mobile Retail

This year’s Cyber Monday saw a record-shattering day of sales in the US. One thing that made this day truly remarkable was the soaring volume of sales made via mobile device.

Adobe Analytics, an organization that monitors transactions at many top US online retailers, reported significant growth in the use of mobile devices for Cyber Monday shopping over last year.

Cyber Monday 2018 posted $7.9 billion in sales, making it the biggest day of online shopping in US history. It smashed last year’s $6.6 billion on Cyber Monday and this year’s $6.2 billion on Black Friday. Over 54 percent of visits to retail sites on Cyber Monday were made from mobile devices.

Sales were cited to gain traction Monday evening as people turned to online shopping in the evening hours after work. Many consumers took advantage of sales to do their holiday shopping. Toys, in particular, were heavily discounted as retailers sought to capitalize on Toys ‘R’ Us going under earlier this year.

This surge in mobile sales was good news for online retailers, but came at the expense of brick-and-mortar stores. RetailNext reported a 5 to 9 percent decrease in foot traffic this year.

This data shows a shift in online shopping behaviors and demonstrates that people are growing more comfortable with mobile purchases. About $2.2 billion worth of Cyber Monday sales were made on smartphones, which was up from $1.4 billion last year.

The early years of mobile shopping were plagued by poor navigation and disjointed checkout functionality. But more recent developments have led to an overall smoother process, and the data shows that consumers are responding well.

With the majority of retail traffic driven by devices like tablets and smartphones, retailers must create a compelling, engaging experience for mobile users in order to keep up with the online marketplace.

What do you think we’ll see trending next year during the busiest shopping season?

  • See the entire product suite