‘Tis the season of shopping, and competition between retailers is leading to savvy shoppers searching for bargains every step of the way. How can you stay in the game and even boost seasonal sales? We’ve compiled a list of tips to help bring holiday shoppers to your business.
Create Sales and Promotions
Starting before Thanksgiving and all the way into the new year, retailers boast sales to entice customers during the busy shopping season. Your business should be no exception. Plus, it’s a great time to get creative with what you offer.
Offering deep discounts of at least 30% off are key to drawing attention. You may choose to go with a lower number if it’s a storewide/sitewide offer, but higher discounts work better on individual items. Remember, shoppers will compare your discount to those at other retailers.
Another option is offering one big bargain per day, or planning a series of short-term promotions that change each day or week. This gives customers are incentive to check back with your business. To that note, you also have the option of offering further discounts to those who make purchases.
Sale opportunities are endless during the season when everyone expects to find them.
What else besides sales captures attention? Aesthetics! This is especially true during a time of year when people are feeling festive and jolly. It’s a great time to decorate, both online and in-person.
You can swap out your social media profile/cover images for ones that better depict the season, along with adding similar images into your emails and marketing materials. Take it a step further and create a holiday-themed window display at your place of business that will stop people in their tracks and make them want to visit your store.
The key here is to draw more attention and interest, leading to more foot traffic and hopefully sales.
Emails remain one of the best methods of digital marketing, proving to be three times more effective than social media and yielding a 17% higher order amount than those made through social media campaigns. How can you harness the power of email to boost your holiday sales?
Emails are a great place to announce sales and promotions, along with offering exclusive discounts to those on your mailing list. You can also offer discounts or special gifts to repeat customers, who are often responsible for about 40% of your sales.
This is also the time to compile a gift guide with direct links to the product pages. You can showcase products in categories like “gifts under $25” or “gifts for children.” It shows customers that they can get what they need from your business without wasting a bunch of time scouring through an entire website.
Use Social Media
Despite the performance power of emails, social media can still be a useful marketing tool. It’s a cost-effective way to reach a targeted audience during a time when they’re looking for gifts and deals.
The key is to find the times when your customers are active on social media and schedule posts during those hours to increase the chance of social engagement. Most social networks have stats that show when your fans are active, so use those tools to your advantage.
Use images and videos in your posts, particularly those that are festive and might stop someone from scrolling on by. Include a call to action, such as visiting your site or buying during a sale. It helps if you add a bit of urgency, such as “sale only lasts for one more day.”
It’s the season of giving, and people love supporting businesses that support charities. One way to drive more business this season is to give a portion of your business’ proceeds to your favorite charity.
Customers will feel like their purchases are worthwhile, especially if the charity benefits the local community. Make sure to advertise your initiative to give back so customers understand the value of shopping at your store.
Have a Happy Holiday Season
Most importantly, have a wonderful season filled with happiness and laughter. The Forte staff wishes you and your families a happy holiday season!