On December 18th, America will be graced with Anchorman 2: The Legend Continues, the second installment of Will Ferrell’s comedic hit. In the spirit of such imminent and wondrous things, we bring you small business tips we learned from the master himself.
1. Prepare in advance
Not only does Ron Burgundy have the art of the warm-up perfected (please repeat “Unique New York” until your larynx is good and released), he also was deliberate with his foresight and tucked away handy items just in case opportunity struck. Ron keeps his jazz flute and a bedpost in his pocket, in case a) an illustrious and impromptu jazz ensemble harkens his mastery and talent, or b) dissension becomes eruptive and leads to a street fight. You might want to do similar and examine your strategies, practice your performance, and store a trove of helpful people, programs, and options for worst-case scenarios.
2. Rally a good team
It’s important to surround yourself with good people, especially people that may be able to elegantly launch into an a cappella version of “Afternoon Delight” and who can also be lured back together to your office by the sweet echoing song of a conch shell. Ron chose his news team carefully; you should take heed and do the same. Pick smart, steady, and supportive folks who trust in you and your brand.
3. Be confident
Ron Burgundy didn’t struggle for confidence, that’s for sure. While it’s part of being human to have some doubts, stand tall in your choices and behind your campaigns. Know your talents (even if they aren’t jazz flute) and don’t be afraid to use them to your advantage. You, too, can cultivate many leather-bound books and an apartment that smells of rich mahogany.
4. Open yourself up to delights
With a little whimsy and open-mindedness, Ron was able to see the unadulterated beauty in a waterskiing squirrel (as can we all). He was a little more resistant to change when female anchor Veronica Corningstone joined the team, but eventually was able to roll with the punches, and the two teamed up to be an unstoppable network duo. Avoid his fit-throwing blunders and head straight to acceptance. See the opportunities that lie within changes and embrace them.
5. Set boundaries
When engaged in the street fight where weatherman Brick Tamland would ultimately kill a man with a trident, all of the participants understood and obeyed this single rule: “No touching of the hair.” Follow their example and set firm boundaries. If your mind goes crazy with the pressure of too many calls and emails, set some rules for communication. Carve out some time for yourself and don’t feel you have to do everything: delegate and strategize. Lay down the law, and let it be heard clearly (so there are no surprises). It will make business a lot smoother and easier for you, and it’s a must-do for any busy owner.
6. Know your enemies and stand your ground
When faced with mortal enemy, the Evening News Team, did Ron Burgundy and team crumble into the fetal position like lackadaisical ferrets further encumbered with L5 issues? I don’t think so. The boys had no issues keeping their feet on the ground. They also recognized them instantly. San Diego’s finest knew what was up. Do the same: identify your enemies, watch their strengths, and don’t back down. Believe in your business and take encounters with the enemy as opportunities to grow and develop. Listen to Ron: keep a tight perimeter, and keep your head on a swivel. Be aware, be very aware.
Sage advice. Wise words. Bow before the glory of these Burgundy-inspired business tips. And follow us on Twitter!
Photo credit: : : w i n t e r t w i n e d…