If you’re an eCommerce merchant (or just thinking about launching your new site), here are 5 must-haves for every online shopping website.
1. Solid content
We’ll start with the basics. For your page to function effectively and draw plenty of new customers, be sure to fill your page with rich, relevant, and engaging content. With Google’s Hummingbird update, some of this changed a bit. Less important? Keywords. Resist the urge to stuff. It’s not Thanksgiving. But it isn’t unwise to consider some very tailored, smart optimization. For your best bet, hire a copywriter. You may be able to do some of it on your own, but you will get a better bang for your buck with a professional who can delicately craft together the content your customer is searching for.
2. Responsive design
The recent push for omni-channel retailing means that people are looking to shop on multiple channels, but they want a unified experience. Particularly, the rise of mobile shopping means you better make sure your mobile site is slick and streamlined. Customers should be able to jump from desktop to smartphone without a hiccup. Find a good web designer to lock this in place for you.
3. Online payments
If you’re an eCommerce site, you naturally have to integrate an online payments platform to accept payments from purchases. There’s no better option than Forte Checkout, which lets you take both credit cards and eChecks. The form hovers right over your existing website and can be integrated with a just a few lines of code, but it brings you the benefits of powerful security (tokenization, PCI compliance, more) from a trusted processor.
4. Abandoned cart strategy
Don’t let customers dip out on their shopping carts with only a shrug as your response. Prepare a plan for abandoned carts including scheduled emails with coupons and persuasive reminders: “Hey! You forgot your one-of-a-kind, hand-stitched Kathmandu Earflap Hat. Don’t you want to look awesome?” Images and promises help, too.
5. Social media
Without this, your site is going to look a bit naked. Be sure that you are displaying your active social media channel links prominently. You may, dependent on your activity and customer base, want to run a feed on your site as well. You can also integrate social media into different parts of the shopping cart solution, including the option for customers to log in using their Facebook credentials or to share their purchases.
For more information about Checkout, our new online payments platform, be sure to give us a ring at 866.290.5400. Or feel free to comment below!
Photo credit: Orange County Archive